You can select a segment of your database in order to send a targeted email campaign.


In the Audience step on your campaign flow, click on 'Define a new list of contacts'.

Use tags to define the contacts you want to include or exclude.

Excluding tags is a useful way to segment your audience. For example you could choose to exclude contacts who are already clients when sending out a business development marketing email.

To add a tag to a contact follow these steps:

1. Click on Contacts in the Menu, then select the contact you want to edit.

2. Add the tag by selecting from the drop down menu or create a new one e.g 'industry sector' or 'new lead'.

3. Click Save and return to contacts.

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