You can select a segment of your database in order to send a targeted email campaign.
In the Audience step on your campaign flow, click on 'Define a new list of contacts'.
Use tags to define the contacts you want to include or exclude.
Excluding tags is a useful way to segment your audience. For example you could choose to exclude contacts who are already clients when sending out a business development marketing email.
To add a tag to a contact follow these steps:
1. Click on Contacts in the Menu, then select the contact you want to edit.
2. Add the tag by selecting from the drop down menu or create a new one e.g 'industry sector' or 'new lead'.
3. Click Save and return to contacts.