Call to Action buttons in emails can be very useful if you want your readers to perform a specific action, for example opening a link, sending an email, or giving you a phone call, or even sending you an SMS.

You can edit the button text by clicking on the button. A cursor will appear so you can start typing.

In the right-hand sidebar you can choose an action for when users click the button. You can change the type of action by changing the selector beside the "Link Type" header.

1. Open Web Page - add a URL for a web page. This could be a page on your website or a link to longer content if you want them to ‘Read More’. You can also link a file by clicking on the blue "Link File" link just below the URL box. This will open the file manager system, where you can upload and select the file you wish your users to download.

2. Send Email - This will open an email in your recipient’s default email program. Add your email, a subject heading and a brief sentence.

3. Make a call - Think about where your recipient will read your email. If they are on a computer this may open up FaceTime or Skype, otherwise on a smart phone it will place a call. Including your phone number in the email will display across more devices if you are not sure about whether to use this.

4. Send SMS - This will also depend on what device your reader is on. If you are unsure choose email or webpage open and include your phone number in the body copy.

If you are using the button to place a call or send an SMS, make sure you enter the country code first with the + sign, and then the number (without the leading 0) without spaces.

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