Instant Branded Articles allow you to share the longer form content of an article (that's not already linked to a web page) in your social post. This is done via a web page that BOMA hosts for you - with your branding.
In the content article preview, you can see the social media summary and the link for the Instant Branded Article - there's an example just below. You can click on the link to preview the Instant Branded Article for the full content.
Your social followers can click the link in your social post to read the content on the Instant Branded Article. They can also click through to your website for further information as shown below.
Content can not be edited on an Instant Branded Article. If you wish to edit content, please refer to this article.