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Getting started: More things to try in BOMA

You've already seen how quickly BOMA can produce a professional-looking email or social post. Now it's time to explore a bit further. Below are eight more features worth trying — each one with a link to a step-by-step guide. Pick whichever topic interests you most and go from there. There's no set order.

In this guide

  1. Import your contacts into BOMA
  2. Tag your contacts to create segments
  3. Create an email newsletter with multiple pieces of content
  4. Send an email to your entire database or a segment
  5. Explore the free image library
  6. Create a lead capture form
  7. Add a team member to your account
  8. Review your campaign analytics

Explore each feature:

1. Import your contacts into BOMA

Ready to send to your real client list? You can import contacts via a CSV file or sync directly from Xero HQ. Choose the guide that applies to you.

Import via CSV: Read the guide →

Import from Xero HQ: Read the guide →

2. Tag your contacts to create segments

Tags let you group contacts so you can send targeted, relevant campaigns — for example, VIP clients, GST services clients, or contacts by industry. This guide shows you how to create and apply tags.

Read the guide: How do I add and create tags? →

3. Create an email newsletter with multiple pieces of content

Go beyond a single article. BOMA lets you build a newsletter that combines your own content with articles from the content library — all in a single branded email.

Read the guide: How to create a simple newsletter →\

4. Send an email to your entire database or a segment

Once your domain is authenticated and your contacts are imported, you can send to your full database or target a specific segment. This guide walks you through selecting your audience before you send.

Read the guide: How do I select an email audience? →

5. Explore the free image library

BOMA gives you access to millions of free stock images you can use in emails, social media posts, or download for your website. This guide shows you how to search and use them.

Read the guide: How do I search for images in BOMA's image library? →

6. Create a lead capture form

Lead forms let you capture contact details directly from your website or a shared link — useful for newsletter sign-ups, event registrations, or any other campaign. This guide walks you through building a basic form.

Read the guide: How do I create and share a lead capture form? →

7. Add a team member to your account

You can add colleagues to your BOMA account so they can create and send campaigns too. This guide covers how many users you can add and how to do it.

Read the guide: How many users can I add to my account? →

8. Review your campaign analytics

See how your emails and social posts are performing. BOMA's analytics show you open rates, clicks, and engagement so you can understand what's working and improve over time.

Read the guide: What is the best way to analyse my campaign? →

Need a hand?

If you have any questions at any point, the BOMA support team is here to help.

Get in touch at support@bomamarketing.com if you have any questions or book a demo / training call with us here for direct support.