You can view performance data on recent campaigns in your BOMA account.
From the dashboard, click on Campaigns.
![](https://support.bomamarketing.com/hubfs/Knowledge%20Base%20Import/Screen%2BShot%2B2022-05-03%2Bat%2B3_45_52%2BPM-Oct-25-2023-02-03-10-1847-AM.png)
You'll see a list of all the campaigns created in your account. Click on the Success tab in the left hand menu and then select the campaign you want to view.
![](https://support.bomamarketing.com/hubfs/Knowledge%20Base%20Import/Screen%2BShot%2B2022-05-03%2Bat%2B3_48_00%2BPM-Oct-25-2023-02-03-11-8604-AM.png)
On this page you can see the statistics for your campaign by channel.
![](https://support.bomamarketing.com/hubfs/Knowledge%20Base%20Import/Screen%2BShot%2B2022-05-03%2Bat%2B3_49_26%2BPM-Oct-25-2023-02-03-10-9638-AM.png)
Here are some tips to understanding what each segment means.
Email Metrics
Opens & open rate - gives you a clear picture of how many people opened your email. It can help you understand how enticing your subject line is (if it's not enticing, people are less likely to open) & how engaged your email list is with your company/brand.
This varies by industry and by list but aim to improve them with better subjects and content.
Clicks - will tell you if the content in your email is useful and engaging for people, the more it is, the more likely people will click through to your call-to-action for more information.
Bounces - If an email bounces you may have an old email address or the user may have blocked your emails because they are not relevant/too frequent etc.
Emails can also fail when someone's email server is full or unavailable - email address may in fact be correct and just currently unavailable.
Social Metrics
Impressions - the number of times your post has been shown to users.
Likes, shares, comments & clicks - are a very clear indication of how engaging your content is. The better or more engaging it is, the higher levels of these engagement metrics you should see.
Please note:
Measure these metrics against the number of followers you have. For example, if you have 100 followers then 10 likes is a 10% engagement metric which is great, but if you have 1000 followers it's 1% so something to account for when reviewing.
Further Reading:
Understanding dashboard analytics
What is the best way to analyse my campaign?