There are two options to do this
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Drag and drop the “Main Introduction” placeholder row into your email
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Create a text box and add the first name “merge tag”
Option 1: Main Introduction Placeholder Row
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From “Email Editor” go to the “Rows Tab” drop down, select “Placeholder Rows”
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Place your cursor onto the “Main Introduction” row then drag and drop it into your email.
![](https://support.bomamarketing.com/hubfs/Knowledge%20Base%20Import/U8j6WodsyqkVqAAG9nqLOkPHzLTB07jRXT0JfsGlWaRLoNp-NVDpcJ3i7stylZqvpKhM6gBnz2p6FAVbUnP1tLBYpYZp1balYbKVwUhWUhRCj7_sf854AGhg3pL-xUIuklYs_J_g-4.png)
3. Click into the text box and update with your introduction message.
![](https://support.bomamarketing.com/hubfs/Knowledge%20Base%20Import/LjyrK6XGEfj_y2tGG54cAeBdQZoeZMWdwg4-rqSHf8RztbrvZeY86HE5pIgYAp5bQHIUdUEvSM9M_GIC5IFYxGJ6exx-l2CluTddC7RqqQ0OqWtbeikNpJ9CKugvFw-bGa28EPEm-4.png)
Option 2: Create an introduction text box with a first name merged tag
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From “Email Editor” go to the “Row’s Tab” drop down, select “Empty”
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Place your cursor onto the “Single column row" drag and drop it into your email
![](https://support.bomamarketing.com/hubfs/Knowledge%20Base%20Import/9ecqvieCX0sqkEKFhRw3mE7vfX9dKHDn87M1V7ouq9pe-kX39PLAIrUvzOktUyfkV8WlAIIJQO5ElKEzOhqWXMKqOfoeVKqxyJgbKUtddLbaBU_L3LV1R1R1FMqu2_WN7-ZRIZS2-4.png)
3. From “Content Tab” select TEXT drag and drop into the empty column row.
![](https://support.bomamarketing.com/hubfs/Knowledge%20Base%20Import/OmBFuTqaYZdaajowulqvz5zs1ZLIzj41JiG6QLwsHe9ct9PP9ENMuTPQrpIcqvXjEIpRah4EF5nK2qYRYl9UBdsm5iS-eHTqTQCc1E_aPIJhQwWSPKFzf3kJ9AdzrTZ4CGQTC4GJ-4.png)
4. Click into the text box and the text properties will appear. Click on “Merge tags”, select first name.
![](https://support.bomamarketing.com/hubfs/Knowledge%20Base%20Import/e0G1MbS0g-cXRDT-XST2Q99QQtjCR4GE7YdO93OUvR4WiXmiO1a71utnMg3B0xsLgPWp20avNplij6bXjt_80y5KNVNzzoKWNMcSvfUVI4hrs8Et0ajjhEe377x-WJ00f42hNfuN-4.png)
5. Now update the text box with your introduction message.
Further Reading:
Call to action buttons in emails
Can I set up a signature with an image or logo in my email campaign?
How to create an email campaign using articles from the BOMA content library
Create a Newsletter from the Content Library
How to add a video that is not hosted on YouTube or Vimeo manually to an email
How to share a video in an email
How do I attach a PDF to an email campaign?
Can I customise the images and articles in the BOMA content library?